Financial institutions can take a number of steps to avoid customer confusion associated with their website content. Some examples of information a financial institution might provide to its customers on its website include:
- The name of the financial institution and the location of its main office (and branch offices if applicable);
- The identity of the primary financial institution supervisory authority responsible for the supervision of the financial institution's main office;
- Instructions on how customers can contact the financial institution's customer service center regarding service problems, complaints, suspected misuse of accounts, etc.;
- Instructions on how to contact the applicable supervisor to file consumer complaints; and
- Instructions for obtaining information on deposit insurance coverage and the level of protection that the insurance affords, including links to the FDIC or NCUA websites at http://www.fdic.gov or www.ncua.gov, respectively.
Trade Names on the Internet
Customer Privacy and Confidentiality