Welcome » IT Booklets » E-Banking » Risk Management of E-Banking Activities » Board and Management Oversight » E-Banking Strategy
Financial institution management should choose the level of
e-banking services provided to various customer segments based on
customer needs and the institution's risk assessment
considerations. Institutions should reach this decision through a
board-approved, e-banking strategy that considers factors such as
customer demand, competition, expertise, implementation expense,
maintenance costs, and capital support. Some institutions may
choose not to provide e-banking services or to limit e-banking
services to an informational website. Financial institutions should
periodically re-evaluate this decision to ensure it remains
appropriate for the institution's overall business strategy.
Institutions may define success in many ways including growth in
market share, expanding customer relationships, expense reduction,
or new revenue generation. If the financial institution determines
that a transactional website is appropriate, the next decision is
the range of products and services to make available electronically
to its customers.OTS-regulated institutions must send a
notice in conformance with 12 CFR 555, "Electronic Operations"
prior to establishing a transactional website. To deliver
those products and services, the financial institution may have
more than one website or multiple pages within a website for
various business lines.